Work

The work speaks for itself.

Real brands. Real numbers. Real transformation across food, fashion, lifestyle and media.

12+

Clients managed

1000+

Leads generated

100%

Avg. growth per client

Years of proven results

Featured cases

Brands we built with.

Featured Case · Brand 1 Lagos, Nigeria · 2023 - present

City Subs

Restaurant Brand

The Situation

City Subs already had loyal customers and great food, but the online presence didn't fully reflect the energy of the brand. The challenge was creating content that felt bold, crave-worthy, and community-driven while helping the brand stay culturally relevant online.

Signature Campaign

City Love Box

Valentine's campaign developed by Velvet Social. Over 200 boxes sold in the first year. Demand was so high we created the City Crave Box for the off-season. Also developed "Every Moment a Memory" positioning City Subs inside real human experiences.

Some of the videos created for the campaign include;

Video 1

Videos 2

Scope

• Content Strategy
• Product-focused Storytelling
• Campaign Ideation
• Social Media Management
• Creative Direction
• Short-form Video Production
• Ads Creation & Targeting

Results

✓ 405,876 accounts reached in 90 days
✓ 1.7M impressions (+264%)
✓ Up to 12,925 link clicks from a single ad campaign
✓ City Love Box sold 200+ units in its first Valentine's season
✓ Created a stronger digital identity that matched the brand's real energy
✓ Increased customer interaction online and built anticipation around every menu launch
✓ Improved visual consistency across all platforms

View Details →

Featured Case · Brand 2 Lagos, Nigeria ·

Big Belly

Street Food & Events Brand

The Situation

Big Belly wasn't trying to be another regular food brand. The brand already had personality, bold flavours, and a strong street-food energy that naturally stood out offline, especially at events and pop-ups. But the challenge was translating that same energy online in a way that felt exciting, crave-worthy, and culturally relevant. The content needed to make people feel the vibe of the brand before even taking a bite.

The Brief

"Always a party with Big Belly."

Build a strong digital presence positioning Big Belly as a fun, energetic, lifestyle-driven food brand people wanted to experience, not just order from.

Scope

• Brand Storytelling
• Social Media Strategy
• Content Direction
• Reels and Short-form Videos
• Event Coverage
• Lifestyle Food Marketing
• Community Engagement

Results

✓ Built a stronger and more recognizable online brand personality
✓ Increased audience engagement through lifestyle-led content
✓ Created more excitement around the brand experience and menu offerings
✓ Strengthened Big Belly's positioning as a fun, culture-driven food brand
✓ Elevated the visual direction and consistency across social platforms

View Details →

Featured Case · Brand 3 Nigeria · Started at 300 followers

Wimly Sports

Tennis & Lifestyle Brand

The Situation

Wimly Sports was a new brand with no real presence and just 300 followers when we started. It was building a tennis community and a culture around the sport. The brand had strong products and a clear vision for making tennis feel more youthful, stylish, and culturally relevant in Nigeria, but the online presence needed to better reflect that vision. The challenge was creating content that blended sport, lifestyle, fashion, and community in a way that made people feel connected to the Wimly experience beyond just the products.

The Brief

A brand people wanted to belong to.

Position Wimly as a modern tennis and lifestyle brand through strategic storytelling, elevated visuals, and community-led content. Build something bigger than merchandise.

Scope

• Brand Storytelling
• Tennis Lifestyle Positioning
• Creative Direction
• Event and Activation Coverage
• Community-driven Campaigns
• Content Production
• Visual Identity Direction
• Social Media Strategy

Results

✓ Built a stronger and more cohesive online brand presence from scratch
✓ Increased engagement through lifestyle and community-led storytelling
✓ Strengthened Wimly's positioning as a modern tennis lifestyle brand
✓ Elevated visual identity across campaigns and activations
✓ Created stronger audience connection around the Wimly community experience

View Details →

Brand 4 Nigeria · 2023 to 2024

Hawa Magaji

YouTube Show: “Who Is In My House?”

The Situation

We built the official Instagram page for Hawa Magaji’s YouTube show from the ground up: a full purple visual identity, filler content, graphic design, short-form reel editing and community management driving audience to YouTube.

The Brief

An official Instagram page built to support Hawa Magaji's YouTube show "Who Is In My House?" Required full brand identity from scratch: moodboard colours, a distinct purple visual identity, filler content, graphic design, short-form reel editing, and active community management. The page existed to drive audience back to the YouTube show and build a standalone community online.

Scope

• Page Branding
• Moodboard & Identity
• Graphic Design
• Video Clip Editing
• Community Management
• Short-form Reels
• Show Promotion
• Guest Feature Content

Results

✓ Grew the page from early stage to 5,060 followers
✓ 152 posts published with consistent brand identity throughout
✓ Full purple visual identity established from scratch
✓ Guest series and show promotion content drove ongoing audience engagement

View Details →

Kiddies Brand Lagos, Nigeria ·

PAM’S LITTLE MUNCHIES

The Situation

Pam’s Little Munchies started completely from scratch, with no established creative direction, audience, or content presence.

The Brief

The goal was to build a recognizable brand that could connect emotionally with both children and parents while communicating the importance of healthy nutrition for children.

Scope

• Social Media Strategy
• Authority Building
• Viral Audience Growth
• Age-appropriate Storytelling
• Multi-Audience Messaging

Results

✓ Grew the page to 10,000+ followers from scratch
✓ Created content that contributed to 500+ cookbook sales
✓ Built a recognizable content destination for parents and families
✓ Established a strong foundation of trust, authority, and community around the brand

View Details →

Children Products Brand Lagos, Nigeria ·

ZeroTo16

The Situation

ZEROTO16 had no established brand persona, creative direction, or content system to build from\. We had to develop the brand’s presence completely from scratch\.

Signature Campaign

We launched and executed their first major Back-to-School campaign in Lagos featuring different kids preparing for school which has become their biggest Back To School Campaign till date.

Some of the Videos created Include;

Video 1 | Video 2 | Video 3 | Video 4

Scope

• Brand Persona Development
• Creative Direction
• Content Strategy & Copywriting
• Graphic Design
• Campaign Strategy & Execution
• Social Media Management

Results

✓ Developed the brand persona and social presence from scratch
✓ Created the graphics and copy for the brand’s publishing materials
✓ Executed one of ZEROTO16’s biggest and earliest Back-to-School campaigns in Lagos
✓ Built a consistent visual and messaging identity across the brand’s content

View Details →

Brand transformations

Brands we transformed.

View Details →

Soo Pasta

2023 to present

Restaurant

Before After

Full brand identity from colour scheme to brand message. Campaign development including "Pasta for Every Mood." Video creation, photography moodboard, lifestyle shoots.

Spicy Corner

2023 to present

Restaurant

Before After

Full branding from colour scheme to brand message. Directed product photography and video. Feed transformation with consistent bold red identity.

Eko Kitchen SF

2022

Restaurant · San Francisco

Before After

Full branding for San Francisco's first Nigerian restaurant. Educational food content, community building to 6,617 followers.

Zoe's Redolence

Feb 2023 to Jan 2024

Aromatherapy

Before After

Brand image and community built from scratch. Feed design, product photography, stop motion videos, voiceover ads. "A true asset to any brand."

The Numbers

Results that screenshot well.

Every number below is real. Pulled from real dashboards, real campaigns, real time periods. This is what Velvet Social-managed pages consistently deliver.

405K

Accounts reached in 90 days

+64% impressions growth

1.9M

Single reel plays

735K reach, 43K interactions

12,925

Link clicks, single ad campaign

City Subs Instagram ads

152K

Accounts reached in 30 days

97.6% non-followers reached

90-Day Reach Jun 23 – Sep 20

Accounts reached 405,876

Impressions 1,700,933 +64%

From ads 97.4%

Viral Reel (Ad) 20 March campaign

Reach 735,464

Plays 1,933,864

Interactions 43,494

90-Day Reach (Q2) Apr 11 – Jul 9

Accounts reached 241,842

Impressions 865,089

Non-followers 91.8%

Reel Insights Single post

Plays 27,364

Accounts reached 17,424

Non-followers 60%

Professional Dashboard 22 Aug – 20 Sep

Views 73K

Total followers 21K

Interactions 579

Content Views Aug 22 - Sep 20

Ads that convert, not just reach.

2,886

City Subs · DM Campaign

DM conversations in one day · ₦785.51 cost/result

12,925

City Subs · Link Clicks

Link clicks · single campaign (Feb)

11,029

City Subs · Daily Result

Link clicks in a single day · ₦27.58 CPC

Mobile Videography

Stories told through motion.

From concept to screen. Short-form reels, product showcases, and brand narratives crafted entirely on mobile.

Valentine Love Box 2

Food and Restaurant Brands

Valentine Love Box Campaign

Food and Restaurant Brands

Product Video

Food and Restaurant Brands

Engaging Product Video

Food and Restaurant Brands

All brands

A portfolio that spans industries.

City SubsSoo PastaSpicy CornerPapa’s GrillWings BistroBig BellyEko Kitchen SFSweet SensationToastiesPam’s Little MunchiesGranny Rosy’s ChinchinFood CourtHawa MagajiWimly SportsJewel JemilaZoe’s RedolenceIPC AfricaGoSourceZero to 16Board LagosOandoVeta CosmeticsDatari LadejoFernhill DigitalChronicles Software

(Zoe’s Redolence)

A true asset to any brand.

“I highly recommend Paula Ochonma. She created, branded and grew my account from scratch with amazing visuals and engaging posts. Her creativity and dedication significantly boosted our presence and built a loyal community.”

— Founder, Zoe’s Redolence

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