Tennis & Lifestyle Brand
Wimly Sports
Featured Case · Brand 3 · Nigeria · Started at 300 followers
The Situation
Wimly Sports was a new brand with no real presence and just 300 followers when we started. It was building a tennis community and a culture around the sport. The brand had strong products and a clear vision for making tennis feel more youthful, stylish, and culturally relevant in Nigeria, but the online presence needed to better reflect that vision. The challenge was creating content that blended sport, lifestyle, fashion, and community in a way that made people feel connected to the Wimly experience beyond just the products.
The Brief
A brand people wanted to belong to.
Position Wimly as a modern tennis and lifestyle brand through strategic storytelling, elevated visuals, and community-led content. Build something bigger than merchandise.
Creative Direction
We positioned Wimly as a tennis lifestyle brand — elevated match-day visuals, player and community storytelling, and fashion-leaning art direction that put the sport inside everyday style rather than on the sidelines.
Scope
- Brand Storytelling
- Tennis Lifestyle Positioning
- Creative Direction
- Event and Activation Coverage
- Community-driven Campaigns
- Content Production
- Visual Identity Direction
- Social Media Strategy
Results
- Built a stronger and more cohesive online brand presence from scratch
- Increased engagement through lifestyle and community-led storytelling
- Strengthened Wimly's positioning as a modern tennis lifestyle brand
- Elevated visual identity across campaigns and activations
- Created stronger audience connection around the Wimly community experience
The proof