Children Products Brand

ZeroTo16

Children Products Brand · Lagos, Nigeria

The Situation

ZEROTO16 had no established brand persona, creative direction, or content system to build from\. We had to develop the brand’s presence completely from scratch\.

The Brief

Build a distinctive brand capable of standing out and competing strongly in the school market. This included developing the brand persona, creating the creative direction, designing all publishing graphics, and writing the accompanying copy and messaging.

Creative Direction

We developed a consistent brand identity and content system designed to make ZEROTO16 recognizable, relevant, and engaging to its target audience.

Signature Campaign

We launched and executed their first major Back-to-School campaign in Lagos featuring different kids preparing for school which has become their biggest Back To School Campaign till date.

Some of the Videos created Include;

Video 1 | Video 2 | Video 3 | Video 4

Scope

Brand Persona Development
Creative Direction
Content Strategy & Copywriting
Graphic Design
Campaign Strategy & Execution
Social Media Management

Results

Developed the brand persona and social presence from scratch
Created the graphics and copy for the brand’s publishing materials
Executed one of ZEROTO16’s biggest and earliest Back-to-School campaigns in Lagos
Built a consistent visual and messaging identity across the brand’s content

The proof

Results that speak for themselves.

More from this project

Explore more work