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YouTube Show: “Who Is In My House?”
Hawa Magaji
Brand 4 · Nigeria · 2023 to 2024
The Situation
We built the official Instagram page for Hawa Magaji’s YouTube show from the ground up: a full purple visual identity, filler content, graphic design, short-form reel editing and community management driving audience to YouTube.
The Brief
An official Instagram page built to support Hawa Magaji's YouTube show "Who Is In My House?" Required full brand identity from scratch: moodboard colours, a distinct purple visual identity, filler content, graphic design, short-form reel editing, and active community management. The page existed to drive audience back to the YouTube show and build a standalone community online.
Scope
- Page Branding
- Moodboard & Identity
- Graphic Design
- Video Clip Editing
- Community Management
- Short-form Reels
- Show Promotion
- Guest Feature Content
Results
- Grew the page from early stage to 5,060 followers
- 152 posts published with consistent brand identity throughout
- Full purple visual identity established from scratch
- Guest series and show promotion content drove ongoing audience engagement
The proof