Restaurant Brand
City Subs
Featured Case · Brand 1 · Lagos, Nigeria · 2023 - present
The Situation
City Subs already had loyal customers and great food, but the online presence didn't fully reflect the energy of the brand. The challenge was creating content that felt bold, crave-worthy, and community-driven while helping the brand stay culturally relevant online.
Creative Direction
We built a crave-first visual language tight, saucy close-ups, hand-held reels shot in the kitchen, restaurants and take-outs, and a warm red-and-gold palette carried across posts, stories and ads. Every piece led with the food and the people eating it, not the logo.
Signature Campaign
City Love Box
Valentine's campaign developed by Velvet Social. Over 200 boxes sold in the first year. Demand was so high we created the City Crave Box for the off-season. Also developed "Every Moment a Memory" positioning City Subs inside real human experiences.
Some of the videos created for the campaign include;
Scope
- Content Strategy
- Product-focused Storytelling
- Campaign Ideation
- Social Media Management
- Creative Direction
- Short-form Video Production
- Ads Creation & Targeting
Results
- 405,876 accounts reached in 90 days
- 1.7M impressions (+264%)
- Up to 12,925 link clicks from a single ad campaign
- City Love Box sold 200+ units in its first Valentine's season
- Created a stronger digital identity that matched the brand's real energy
- Increased customer interaction online and built anticipation around every menu launch
- Improved visual consistency across all platforms
The proof